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November 23, 2020 - December 22, 2020
Give-A-Ham Challenge Back for 2020!
The National Pork Producers Council’s (NPPC) “Give-A-Ham Challenge” is a social media campaign to engage the U.S. pork industry and the communities they support in a holiday giving program. The “Give a Ham” challenge is a collaborative effort between NPPC and the Wisconsin Pork Association (WPA).
NPPC and WPA kicked off this challenge on November 23rd when Keri Retallick, WPA State Executive, challenged NPPC President, AV Roth of Wauzeka, Wisconsin to give a ham(s) to his local food shelf or those in need. From here, AV Roth will challenge NPPC Board Member and President Elect Jen Sorenson, from West Des Moines, Iowa an employee of Iowa Select Farms to do the same and keep the challenge going. Each “Give-a-Ham” challenge will be posted on social media from November 23 through December 22. Over this time period, each of NPPC’s 15 Board Members, NPPC staff and NPPC past presidents will be challenged to give a ham(s) if they desire to participate. This challenge is a volunteer activity and participation is not required.
The NPPC “Give-A-Ham Challenge” is designed to: 1) broaden awareness of the pork industry’s commitment to giving back to its communities, a core value; 2) strengthen the industry’s reputation for social responsibility; and 3) unify industry participants at the grassroots level – organically and authentically – by providing an opportunity to engage in a national program reflecting a shared value.