Vision Statement

Wisconsin Pork Association is the source for representing the state’s pork industry. The membership, which is committed to the success of the pork industry, provides the leadership for focusing on the identification and enhancement of opportunities while resolving industry issues. The leadership maintains timely communications to the membership on actions taken regarding factors impacting the pork industry.

Mission Statement

The mission of the Wisconsin Pork Association is to insure the future success of the Wisconsin pork industry through the following commitments:

  • Represent the interests of our pork industry members with a strong emphasis on social issues, public and government policies, environment, animal welfare, and safety.
  • Provide maximum value and services while addressing the needs of our membership in return for their commitment, trust, and investment.
  • Identify, explore, and enhance opportunities and then take appropriate actions.
  • Provide timely communications to the membership for clarity and understanding on the efforts of our association.
  • Identify, train, and develop future leaders of our association to serve the Wisconsin pork industry.

Checkoff Programs

Wisconsin Pork Association activities are paid for with checkoff and non-checkoff dollars. Funding for the checkoff comes from pig farmers. The current checkoff rate is 40 cents per $100 value of pork sold by the farmer. The National Pork Board collects and distributes checkoff funds for promotion, research, and consumer information programs. These programs are designed to strengthen the position of the pork industry in the marketplace and to maintain, develop, and expand markets for pork and pork products.

Non-checkoff Funds

Non-checkoff funds in Wisconsin are generated through activities like the Pork Schoppe and Pork Classic golf outing. In addition, the Strategic Investment Program offers pig farmers an opportunity to invest voluntary dollars into both the National Pork Producers Council and the Wisconsin Pork Association, which will be used for legislative and regulatory programs.